Five Ways to Get a Jump on the Spring Market
BY
Bobbi Pronin
.
January 27, 2025
While housing inventory remains tight in many markets, the good news is that available unsold inventory today is nearly 27% greater than a year ago, according to Housing Wire.
Although interest rates are hovering around seven percent, that could offer a bit of a break for would-be homeowners, as pent-up demand and an expected uptick in building are likely to drive a busy spring market.
How can both new and experienced agents prepare to get their fair share of the action?
- Invest in yourself – The more you know, the more value you provide. Attend classes or webinars to increase your knowledge and professionalism. Get certified in niche markets, such as vacation homes, senior sellers, the luxury market, or military relocation.
- Know the local market - Get a jump on the action by getting up to speed on homes that are currently available for sale and those you know will be going on the market. Contact your leads and send them personal messages to open lines of communications.
- Maximize your exposure – Think about spring carnivals, fund-raisers, and other community events where you can meet and mingle with prospective clients. The more people who know you, and know what you do, the more the potential for business.
- Make it happen – Spring is a great time to host open houses, educational seminars, and client appreciation events – all of which offer the opportunity to show your value and fill your business pipeline.
- Rev up your social media – Spring gardens offer the perfect backdrop for photo and video showcases. Automate and/or sharpen up your social media posts and email drip campaigns and use visual content to show off listings.
---
This material is not intended to be relied upon as a statement of the law, and is not to be construed as legal, tax or investment advice. You are encouraged to consult your legal, tax or investment professional for specific advice. The material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy. Intended for distribution to only one per individual for marketing purposes only on behalf of our company. Not for reproduction.
About Bobbi Pronin
Bobbi Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade.
Bobbi is not an employee of Anywhere Integrated Services or affiliated with its title companies.