With so many families focused on shopping and seasonal festivities, the holiday season can be a struggle for even the most dedicated real estate professionals. But with careful planning, the savvy agent can make use of the holiday slowdown to connect with customers in meaningful ways that can help set the stage for a busy spring. 

Here are seven actionable plans to consider: 

1. Start early – Beat the crowd by sending handwritten holiday cards for Thanksgiving. The earlier connection will not be lost among dozens of Christmas or Chanukah cards. 

2. Host a home décor contest – Pick a neighborhood. Specify a night for judging. Bring Santa or his elves along to help with the judging and give gift cards to local restaurants as prizes.  

3. Create a donation drop-off site – Involving your sphere in a worthy cause helps build loyalty and trust. Collecting toys or cold-weather gear for the needy at your office will bring people in and provide an opportunity to chat over hot chocolate and cookies.  

4. Host a ‘drop-in for pie night’ – Keep past and prospective clients close by inviting them to drop by your office and pick up a pie the day before Thanksgiving or Christmas. 

5. Host a family movie viewing – Many local theaters rent out the site for private showings. Choose a holiday movie, send out the invites, and bring out the popcorn and sodas. 

6. Network at holiday gatherings – Attend holiday events with your Chamber of Commerce, business and professional associations, and local clubs. The larger your networking base, the more referral opportunity. 

7. Plan for the new year – Use the slower season to set strategies for success in the year ahead. How? Set goals. Take a class. Try teaming. Go for a specialty designation. Resolve to make more calls, see more people, improve social media savvy.  

While the holiday season can present challenges for real estate professionals, it also offers unique opportunities to build and strengthen client relationships. Embracing the festive spirit and planning ahead can turn the seasonal slowdown into a period of growth and preparation for the year to come.

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This material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy. This material is not intended to be construed as legal, tax or investment advice. You are encouraged to consult your legal, tax or investment professional for specific advice. 

About Bobbi Pronin
Bobbi Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade.

Bobbi is not an employee of Anywhere Integrated Services or affiliated with its title companies.