In a time when social media has become the quickest and easiest go-to messaging option, it is smart to remember that creative blogging, like a hand-written letter, can engage readers, draw them to your website, and help grow your business in ways that social media alone cannot. 

Even people who find you on social media will go to your website. Thus, blogs on your website that offer good advice and relevant information can build trust in you as a real estate authority and help bring potential clients back for more, increasing the odds that they will call on you when they are ready to buy or sell. 

Also, the topics you blog about can easily be translated into social media posts that link back to your website, which again drives traffic.  

So, how do you begin? 

• You can blog about housing news and trends for buyers and sellers in your market to help them understand the current market environment, once again inspiring trust in you as the go-to agent. 

• You can also use your blog to demonstrate expertise and brand yourself as a local expert by being a local guide of sorts, not just on real estate matters but on local businesses, events, and attractions. 

• Another effective use of your blog is to use it for posting tips and tricks of the trade for home selling, buying, and ownership. These can range from home care/upkeep, to decorating, to curb appeal, home staging, choosing an agent, and more. 

You are the best person to analyze your skills and use them to create useful and interesting information. If you do it effectively, you may find that while blogging has been neglected as technology has advanced, it can offer the kind of valued information and personal outreach that translates to more and better business. 

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This material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy. This material is not intended to be construed as legal, tax or investment advice. You are encouraged to consult your legal, tax or investment professional for specific advice. 

About Bobbi Pronin

Barbara Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade. 

Bobbi is not an employee of Anywhere Integrated Services or affiliated with its title companies.